PIAGGIO VESPA – EICMA
EICMA , the International Bicycle, Motorcycle and Accessory Exhibition, is the most important international event dedicated to the world of two wheels. In this edition, Piaggio chose to present the new Vespa “Primavera” and “Sprint” ranges, icons of style and innovation. An event that saw the brand as the absolute protagonist, ready to surprise the public with a presentation that combines tradition and modernity, celebrating the timeless design and continuous technological evolution of the Vespa.
The Challenge
Communicating Style and Innovation
The main challenge was clear: to create a commercial video capable of conveying the soul, design, and innovation of these two icons. Piaggio wanted to stand out and capture the attention of an experienced and passionate audience, while communicating the engineering excellence and timeless appeal of the new Vespas. The goal? A memorable presentation that would leave its mark at EICMA.
The Solution
A 3D Video of Strong Visual Impact
We approached this challenge with a creative and technological approach, devising a visual concept that would overcome the limitations of traditional presentation.
Through photorealistic renderings and advanced 3D animation, we created an engaging and dynamic video that highlighted every detail of the new Vespa “Primavera” and “Sprint.” Every curve, every reflection and every line of the Vespas was enhanced to emphasize their iconic design and technological innovation.
The result was video content with a strong visual impact, capable of capturing the attention and conveying emotions to the EICMA 2023 audience. Thanks to our work, Piaggio was able to present the new Vespa in a unique and engaging way, reinforcing the message of modernity and tradition that characterizes the brand.
The Vespa “Primavera” and “Sprint” are ready to conquer the streets, representing the perfect blend of innovation, style and tradition, celebrated in grand style at EICMA.
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