Digitalization at the Service of Automotive Design
Introduction
In the automotive sector, the ability to visualize a vehicle first of its production is a strategic advantage for the designer and the automotive team. By Changan, leader in automotive innovation, Loto Studios has made a digital preview project of the vehicles, creating a highly detailed digital clone. This app has allowed you to visually support and design the process of product presentation, guaranteeing an agile and iterative workflow.
The challenge
Anticipate Product Vision
Changan’s objective was to provide an accurate visual presentation of the vehicle first and foremost in the production, in order to value the design, material and finish in a realistic manner. Inoltre, it was essential to have a flexible system that allows rapid upgrades for rifles and eventual modifications to the project without rebuilding the zero model.
The solution
Digital Twin and Pipeline of Updates
To meet this need, Loto Studios has implemented a digital clone of the video, using an advanced pipeline that has guaranteed:
- Photorealistic Rendering: A detailed visualization of the design, with realistic materials and lighting.
- Updates in Real Time: Thanks to the update pipeline, any program modification can be quickly integrated into the digital model.
- Visual Support by the Design Team: The digital twin has provided a basis for reference for the presentation and valuation of the vehicle prior to its physical realization.
Gallery
We Innovate Your Design Process
Digital preview is the future of design and product presentation. With our innovative app, we transform ideas into experiential coinvolgenti, optimizing the sviluppo and communication processes. If you want to know how we can support your next project, we will soon collaborate to shape your vision. Contact us and we will start creating something extraordinary.
Book a free consultation now
and find out how our 3D studio can bring your
your project!
