Automotive | AR Configurator

Introduction

Augmented Reality (AR) is an innovative technology that overlays digital elements onto the real world, creating immersive and interactive experiences. Using devices such as smartphones, tablets or smart glasses, users can visualize and interact with virtual objects embedded in their physical environment. This technology offers a unique experience that expands the possibilities for interaction and learning in areas such as commerce, entertainment, education and more.

THE CHALLENGE.

Revolutionizing the Configuration Experience

The automotive industry is constantly evolving, and with it the expectations of customers. The main challenge we faced in the project was to create an innovative application that would allow customers to customize and configure their cars in an interactive and engaging way. Configuring a vehicle is a crucial moment for customers, as they want to choose every detail according to their preferences and needs. However, the traditional configuration process can be limited and unengaging, with default options and a static display of details.

THE SOLUTION.

Creating an Augmented Reality Configurator

To meet this challenge, our team set out to develop an Augmented Reality (AR) application that would offer a completely new and immersive Audi vehicle configuration experience. The “AUDI – AR CONFIGURATOR” allows customers to explore every aspect of their car, from the body to the interior, with a 360-degree, detailed view. With this solution, customers can customize their car according to their preferences, selecting colors, interiors, accessories and more, all with a simple tap on their device screen. In addition, the app offers dynamic animations that provide a clear and detailed view of features such as the sunroof and other dynamic elements of the vehicle. Another highlight of the “AUDI – AR CONFIGURATOR” is the ability to share the preferred configuration on social media, allowing customers to showcase their creativity and customization to their friends and followers. This feature not only increases customer engagement, but also helps promote the Audi brand on online platforms.

The advantages

Immersive Experience: AR apps offer dealers the opportunity to create an immersive experience for customers, allowing them to explore virtual products in realistic detail.

3D Product Visualization: Using AR technology, dealers can visualize their products in three dimensions, allowing customers to examine them from all angles and appreciate their details.

Product Customization: AR apps enable dealers to offer customization options to customers, allowing them to select colors, finishes, and other features according to their preferences.

Wide Range of Products: Even if dealers do not physically have all products in stock, AR apps enable them to present the full range of products virtually, expanding the range of choices for customers.

Reducing Operating Costs: Using AR apps, dealers can reduce costs associated with inventory management and physical display of products while optimizing display space.

Customer Engagement: AR apps create an immersive experience that captures customers’ attention and encourages them to explore and interact with products in an active and fun way.

Differentiation from the Competition: Adopting innovative technologies such as AR allows dealers to stand out from the competition, positioning them as leaders in the industry and attracting an increasingly technology-driven customer base.