Make reality richer
Augmented reality (AR) is a technology that allows digital elements to be superimposed on the physical world, enriching the user experience and creating an unprecedented level of interaction. With AR, digital content merges with the real environment, offering a presentation of products, services or information that goes beyond traditional modes. Ideal for experiential marketing, retail, e-commerce and education, augmented reality revolutionizes the way customers perceive and interact with what is offered, increasing engagement and understanding.
Our augmented reality solutions
We design augmented reality (AR) experiences that combine the digital and physical worlds, creating unique and immersive interactions ideal for education, experiential marketing, retail, and virtual showrooms. With our AR solutions, digital content such as images, text and animations can be overlaid on the real environment, providing a high-quality visual experience that enriches the user’s perception. Every element of the experience is designed in detail to provide a smooth and natural interaction, allowing users to explore products and information intuitively.
Our AR technology adapts to a variety of industries, enabling the creation of customized interactive content to enhance learning, product presentation, and customer engagement. With the flexibility and precision of our applications, companies can offer immersive experiences that transform the way they communicate with audiences, making every interaction memorable. Our AR solutions enhance the brand, offering an authentic and direct connection with users, and improve visual communication, making information more accessible and interesting.
The advantages
Scope of application
AR for E-commerce
Displaying products in AR for a better shopping experience, allowing customers to interact with items in a realistic way before purchasing them. Augmented reality in retail improves customer engagement, reduces returns, and increases conversion by providing an innovative and personalized shopping experience.
AR for Marketing
Interactive advertising campaigns that use augmented reality to capture audience attention and create greater emotional impact. AR experiences allow digital storytelling to be integrated with the physicality of the surrounding environment, enhancing brand engagement and amplifying the virality of campaigns.
AR for Training
Visual support for learning in educational or business settings, making learning processes more engaging and intuitive. AR applications help explain complex concepts with interactive 3D models, improving comprehension and memorization for both students and employees.
AR for Entertainment & Gaming
AR applications for games or multimedia experiences, offering a high level of immersion. Augmented reality in entertainment combines technology and creativity to transform the way audiences experience games, movies, and interactive content, making each experience unique.
AR for Tourism & Culture
Immersive AR experiences for museums and cultural sites that enrich visits with interactive and educational content. Ideal for offering historical insights, 3D visualizations of exhibits, and customized guides to enhance visitor learning and engagement.
Product Configurator in AR
Interactive AR solutions to personalize and display products in real time. Ideal for showcasing color variations, materials and features, enhancing the shopping experience and increasing customer engagement.
Workflow
Needs analysis
We gather details about the Augmented Reality project, identifying objectives, target audience and content to be integrated. This phase is critical to defining a customized and successful application.
AR Content Design
We develop unique AR content, modeling 3D objects and interactive scenarios according to the brief. Each element is optimized for a smooth and immersive experience.
Implementation of Interactions
We build AR applications with advanced features, such as gesture interactions, marker recognition, and markerless augmented reality (markerless).
Testing and Optimization
We perform extensive testing on mobile devices and AR platforms to ensure compatibility and best performance. We make all necessary optimizations.
Delivery and Support
We release the final AR design, providing technical support for implementation and any future updates. We guarantee a ready-to-use, high-quality application.
Related Projects
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SEDE
C.so Unione Sovietica 594,
10135 Torino (TO)
TELEFONO
+39 378 060 9310
info@lotostudios.com
